The Kaserne Basel is the largest centre for the independent contemporary theatre, dance and performance scene as well as for innovative popular music in north-western Switzerland. As an international concert and guest performance venue with around 250 events and 50,000 visitors annually, it combines the artistic avant-garde with current pop-cultural forms. We were invited to propose to them a new branding and identity system. Our proposal was conceived to reflect the unorthodox nature of the institution through an innovative graphic system which could allow for endless iterations, in the hopes of framing Kaserne as the unique cultural entity it is.