In a joint effort between the Swiss Red Cross and the Bosnia Herzegovina Red Cross, a camp is created every year for the youth of Bosnia Herzegovina and Switzerland to come together in Prijedor. Bringing together the communities of the war-torn country, workshops and activities are imparted through out the summer. Working as berger + stadel + walsh, a concise, organic and expansive campaign was created for its yearly implementation and publication. A poster was used as the primary means of promotion within Switzerland. Furthermore, flyers were used for promotional distribution in both Switzerland and Bosnia Herzegovina. The theme for 2013 was centered on the theme of "communication"; the theme focus for 2014 was "intergeneration".